If I had more time I would have written a shorter letter.

We aren’t sure who originally made this statement but it sums up the challenge of writing content that is clear, concise and compelling. It’s easy to fill pages with empty words – that’s not what I do. Too many words and you lose your audience. Not enough and you never get their attention in the first place.

Communicating to your audience is all about keeping things simple and understanding the message you want to deliver. Let’s get started!